Houseware is a growing category in the Indian domestic retail market with an annual growth of 25-30%. With evolving lifestyle of Indians, India has witnessed a major shift in the houseware industry. Due to the high degree of urbanization, the proliferation of nuclear families and technological advancement, there have been far-reaching changes in the nature of houseware products.
The India home healthcare market size was valued at USD 5.2 billion in 2019 and is projected to expand at a compound annual growth rate (CAGR) of 19.2%. The growth can be attributed to the need for better quality postoperative and primary care and advancement in technologies.
The products include Fabric wash, Laundry Care, Surface Care, Floor Care, Generic Plastic Storage & Serving ware.
